GetYourGuide
tours activities
A Berlin-based tours-and-activities marketplace known for curated, editorially-reviewed listings.
Viator
tours activities
A Tripadvisor-owned marketplace for tours, attraction tickets, and activities in destinations worldwide.
toursattraction ticketsday trips
Viator is one of the largest tours-and-activities marketplaces, listing tickets and guided experiences from independent local operators as well as some larger tour companies. Because it's owned by Tripadvisor, listings often carry over the review volume built up on Tripadvisor itself, which is unusual among booking-only platforms.
Best for: travellers who want the widest possible selection of tours and attraction tickets in one search, especially in major tourist destinations
Strengths
- very broad catalogue of tours and activities
- free cancellation on most listings
- Tripadvisor review integration
Worth knowing
- such a large catalogue that duplicate or overlapping listings for the same attraction are common
- so it's easy to overpay if you don't compare
Key features
- free cancellation on most bookings
- mobile e-tickets
- Tripadvisor reviews
- Pricing
- Pay online at time of booking; most listings show the total price upfront with no separate booking fee.
- Cancellation
- Most listings offer free cancellation up to 24 hours before the experience starts — this varies by operator and is shown on each listing.
- Availability
- Worldwide
- Mobile app
- Yes
tours activities
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Klook
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A Hong Kong-founded travel activities platform with particularly deep coverage across Asia-Pacific.
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Rakuten's tours-and-activities booking arm (formerly Voyagin), with notably deep coverage of experiences in Japan.
Ticketmaster
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A major ticketing platform for concerts, sports, theatre, and other live events — distinct from tour/attraction marketplaces.
Tiqets
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An Amsterdam-based platform focused specifically on museum and attraction tickets rather than broader tours.
TripAdvisor
tours activities
Tripadvisor Experiences — attraction tickets and tours sold alongside the site's large review database.
Viator
Compare with other providers
Good to know
Frequently asked questions
Viator is an online marketplace for booking tours activities and attraction tickets.
Viator is best for travellers who want the widest possible selection of tours and attraction tickets in one search, especially in major tourist destinations.
Pay online at time of booking; most listings show the total price upfront with no separate booking fee.
Most listings offer free cancellation up to 24 hours before the experience starts — this varies by operator and is shown on each listing.
We may earn a commission if you book through some links on this page, at no extra cost to you. This never affects which experiences or providers we show first — see how we choose what to feature.